It had to be elegant, well produced, engaging and something that would really evoke nostalgia among campers and adventurers everywhere. This will help to engage the current and prospective Vango social media audience. On this occasion, it’s the turn of the Force Ten GR 35:40 rucksack from Vango, which has been my primary choice on many day/multi-day/week-long trips in recent months. The Standard (STD) Classic tents use Protex® DWR Cotton flysheet and inners and the A-Frame pole structure offers more space inside the tent, protection from the elements and a real sense of tradition every time you use it. In many ways, this Test/Review can be seen as a comparison write-up alongside that of the GR 35:40 Rucksack, which I previously wrote about here.. As a pack, it’s something a little different to what you’re used to seeing me with – in its appearance, functionality and list of features – and was designed for “fast and light trips”, especially in alpine regions. Needless to say, we’re a bunch of happy campers. Vango is a brand that boasts great heritage, dating back 50 years to 1966 when it was first established. Force 10. Force 10 may refer to: Force 10 From Navarone, a World War II novel by Scottish author Alistair MacLean published in 1968; Force 10 from Navarone, a war film based on the novel; Force 10 on the Beaufort scale of wind speed; Force Ten, a model of tent made by British firm Vango; Gull Force 10, a fuel brand in New Zealand The name is derived from (its implied ability to withstand) winds of strength 'Force 10' (gale) on the Beaufort Scale. Our answer was a bespoke coffee table style book inspired by the original Force 10 – Vango’s first tent product. The first thing you need to know is that this bag has been something of a catch-all on plenty of occasions. Furthermore, the material used for the cover was chosen specifically to replicate the texture of the canvas tent – and of course it was produced with a classic orange cover, which Force 10 users everywhere will associate immediately with the tent. Vango celebrates 50 years as iconic industry leaders. At the heart of the campaign is “Since 1966” which as a copy line shows that Vango is a strong and established brand, whilst looking forward to many more future successful years. This shows that the Vango brand has been experience built throughout a long history. If the tent frame is from the past it should look out into the present or future. The design won a Scottish Creative Award in the Corporate/Promotional Literature category in October 2015. The Force Ten Classics have been used by expeditions, adventurers and youth groups for over 40 years. The brand of the great outdoors Vango celebrates 50 years as iconic industry leaders. Yowsers, I did a school trip to the Outer Hebrides in Force 10s (counts) 19 years ago, and they were old then! History Vango is a brand that boasts great heritage, dating back 50 years to … The company's best known product, the Vango Force Ten tent, introduced in 1967, is notably durable and famous for being bright orange. Easy to erect yet tough and durable, they perform exceptionally well in all kinds of weather and provide welcome respite from even the most savage conditions. Leaders of the camping industry, the brand offers a diverse range of high quality camping and outdoor equipment to a wide customer base who have a long-established relationship with Vango. The concept of the main visual asks the audience to look out from a Vango tent into the past or the future. Inspired by the original Force 10 – Vango’s first tent product, we created a coffee table style book in which the hardback cover could be folded to create the shape of the tent. Our answer was a bespoke coffee table style book inspired by the original Force 10 – Vango’s first tent product. The brief was to create a beautiful book that would reflect the quality and heritage of the Vango brand. It is important to use an orange tent as the viewfinder as it is strongly associated with the Vango brand. It was already a complete honour to do this book for such an iconic company like Vango, but to win an award for it too?! To complement the 50th Anniversary book, we created a campaign concept that would run during 2016 across print and social. So brilliant is the design it's still a popular choice. If the tent frame is from the present it should look out into the past or future. Images of historical moments within the last 50 years will be seen through the tent, looking out onto history. The concept and visuals can easily be extended to a year-long “On This Day” social media campaign. What makes this promotional piece stand out is its unusual, bespoke shape. So brilliant, the design is as recognisable today as it was then. The tent should be treated almost like a time machine. Force Ten Classics tents have been used by expeditions, adventurers and groups for over 50 years. Counting down to celebrating their 50th anniversary in the summer of 2016, Vango approached MadeBrave to prepare and produce a bespoke promotional piece. Designed to celebrate their rich commercial history, the book is filled with images, interviews, graphics and campaigns from the last 50 years – laid out in a timeline journey format taking the reader from the early days to the present days of Vango as they read through from beginning to end. The Force Ten Classic is now seen as iconic.
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