We use cookies to distinguish you from other users and to provide you with a better experience on our websites. There are no discussion topics on this book yet. The themes’ material could have been applied, for example, to develop a conceptual understanding about entrepreneurs and entrepreneurialism, firms’ internationalization strategies and structures, the creativity and commerce dualism, commodity fetishism and the marketization of body work, and the homogenization of culture around Westernization or Americanization. Великолепная книга гарвардского профессора истории бизнеса об индустрии красоты. This book provides an authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today' s global giants grew. Shareable Link. Just a moment while we sign you in to your Goodreads account. Discipline of Work & Organisational Studies. This book examines one aspect of this business: the rise of the beauty industry or, more specifically, the perfumes, potions, creams, and dyes that women and, increasingly, men buy to restore or preserve their looks, making them “more attractive and, as they aged, to keep them looking young” (p. 189). They ... More. These hints, rather than elaborations, are a general feature of the book. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty… The chapters outline other developments that affected the industry: increased female employment, wars, state socialism, and economic depression. Really in-depth book that continues the author’s writings and research into the history of beauty. I first want to say that this author has excellent credentials and has absolutely done his research. Members of _ can log in with their society credentials below, Beauty Imagined: A History of the Global Beauty Industry. Published online by Cambridge University Press: An abstract is not available for this content so a preview has been provided below. New York and Oxford: Oxford University Press, ... in the labor process, employers demand aesthetic labor. Chris Warhurst. Estee Lauder, A History of the Global Beauty Industry. Learn more. Some society journals require you to create a personal profile, then activate your society account, You are adding the following journals to your email alerts, Did you struggle to get access to this article? It roughly spans the 19th and 20th centuries, or from the time when the vast majority of people in Europe and America did not wash frequently and smelled very badly until the present, when the beauty industry is a sophisticated global industry commanding billions in sales and employing hundreds of thousands of people worldwide. New York and Oxford: Oxford University Press, 2010. xiv +412 pp.$45.00, cloth. For more information view the SAGE Journals Sharing page. Close this message to accept cookies or find out how to manage your cookie settings. By the century’s end, this advertising was explicit, casting female consumers as “flirts” or “sex kittens,” again with much of the copy provided by women (pp.156, 164). There is a lot of information to take in and it’s great with connecting the dots between well known brands from the beauty industry. Bodies are rented out, body parts cosmetically altered. A learned and informative book with a focus informed by a social Scientific and historical approach, employing the language of economics and displaying an understanding of cooperative megabusiness. It's more a recounting of historical events than any kind of in-depth or insightful analysis, and a corporate rather than social history at that. By continuing to browse interesting story of the powerful beauty industry ..... more powerful than what I'd have expected. The result was a homogenization of beauty ideals throughout the world. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. Such strategies, however, are often tokenistic, more topical than typical within the industry. Full text views reflects the number of PDF downloads, PDFs sent to Google Drive, Dropbox and Kindle and HTML full text views. Contact us if you experience any difficulty logging in. Their care and conditioning is marketized, a beauty premium exists in the labor market and, in the labor process, employers demand aesthetic labor. Use the link below to share a full-text version of this article with your friends and colleagues. Geoffrey Jones. This product could help you, Accessing resources off campus can be a challenge. Please check your email for instructions on resetting your password. Their care and conditioning is marketized, a beauty premium exists in the labor market and, in the labor process, employers demand aesthetic labor. Mariah Carey Is Telling Her Own Story (and Recommending Books). Unfortunately, the short discussion of these issues is undeveloped. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. There is no analysis of who makes the products, where they make them, or under what conditions. It also places all those commercials we have all seen since childhood into a context that seems to make sense. Let us know what’s wrong with this preview of, Published It is a business in which many of the founding names of the perfume business are still on products for sale, and in which even basic commodity products such as bar soap have been repackaged and successfully sold as differentiated and highly priced products.
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