How did they work for you? What […], Failing Salons: 5 Warning Signs & Fixes For Continued Success, It fascinates me when I see two seemingly identical businesses in such different financial positions. Another good way to move your inventory is to give customers the opportunity to rake up additional savings during their visit. Is it relevant to what you do and offer? It doesn't require you to be "a salesperson," but it does require a little effort, applied consistently. So, make sure their experience with you stands out. Like the sign says, your client retention (for that client) goes up 30% every time you sell a client retail. Make sure your clients can see your retail space with ease. For best results, throw in a little twist to your promo — perhaps a mystery offer or a raffle. Also, if you’re interested in learning about client retention in your salon, just grab our FREE ebook here! Get yourself some online appointment software that has these capabilities so your clients can quickly and easily book services online or on social media. Are you offering the chance to upgrade to the full / deluxe service? Are treatments being re-booked? You can find out more about which cookies we are using or switch them off in settings. 1. Run a promotion in which the client can get a discount on their retail purchase when they get a service done in your store. For salons and spas, the best places to showcase products would be near your reception or checkout counter. If you educate and entertain clients you should manage to upsell products and services. Learn more about Snapchat here. No commitments, just a good look at what we can do for you. By building relationships with your customers through these channels you can access more people than ever. You can use an app like EasyTabs to create tabs on your product page to keep it less cluttered while adding full ingredient listings, warnings, allergy notices, and beauty … We are using cookies to give you the best experience on our website. Here's how to use the customer's emotions to your advantage. You can use social media such as Facebook, Twitter, and your blog to your advantage. Mention these services on your website, post signage all around your salon, and talk them up in-store while you’re interacting with your customers. Let’s start with marketing your services, because they’re most likely your primary revenue source. All too often, I hear barbers and stylists tell me, "Well, I'm just not a salesperson!" What is the conversation in the treatment room? Here’s a great example from O Skin Med Spa. Three words: always be marketing. The team at O Skin Med Spa does this incredibly well. Because it looks more attractive thanks to its numerous reviews and photos. Final words on salon marketing. Learn more about this feature here. The one that simply says “hamburger” or the one that has a description of the burger’s ingredients and preparation? Learn to sell homemade products using tips from someone who has been making, using, and selling natural beauty & cleaning products for years! Listen out for things like holiday plans, did they mention that their hair or skin was acting up, did they ask about new treatments, etc. Retail has a much higher profit margin to the salon than service sales do. Salons and spas are quite popular on business listing sites such as Google and Yelp, so if you haven’t set up or claimed your listings yet, it’s high time to do so. The Best Products From Cheap to Steep, 54 Famous Paintings Made by Famous Artists, How to Choose the Right Men's Hair Styling Product, A Review of Woody's Men's Grooming and Hair Products. Selling retail is much easier than trying to get a kid to do homework and can strongly enhance your professional image and increase client retention. You may even find that the staff of those businesses will become clients of yours. For best results, choose a solution that offers automated reminders via SMS and email. They also go to great lengths to sell the experience and benefits that you’ll get out of their offerings. People tend linger in these areas, so you want to give them the opportunity to look around and find something they like. Selling both services and products can be tricky, but the right marketing mix makes it completely doable. This website uses cookies so that we can provide you with the best user experience possible. Make it a point to upsell products to your clients. Connect with the local media and offer beauty tips and other helpful information to their audience. Startup 5 Secrets For Landing a Whale of a Client Corporate America wants to buy from you! Selling retail product to your male clients is not as hard as you may think. Some of the benefits of content marketing include: More access to qualified leads. If you are selling makeup online, customers don’t have access to trying your product on their own skin, so be as detailed as possible. Are customers being upsold a course of the service they got on the day? Make ease and convenience part of your salon marketing by letting customers book appointments on your website or even on your Facebook page.

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